Corinne Le Ny-Gigon
presents INED’s new Communications Office
Corinne Le Ny-Gigon is head of communications at INED. She arrived in early September 2013 and her task is to set up the new communications office within the Institute.
(Interview from September 2013).
Why create a communications office?
In the framework of INED’s strategic orientations, the director Chantal Cases made the decision to set up a communications office to develop and bolster the Institute’s relations with its various audiences and the groups that use its information. INED was of course already communicating before the office was created. It is already fully present in the media and otherwise quite well-known and reputed. The communications team -already formed- and I will be pursuing actions and projects already under way, bringing them to term, and defining future projects that will accompany the Institute’s development.
What projects?
One of INED’s missions is to keep the public informed on demography questions-technical questions directly related to major social issues and debates. Diffusing information, making research results accessible to specialists and non-specialists alike, are constant concerns for a communications office. In this connection the Institute is developing a presence in the social networks by creating a Facebook page and a Twitter account. One major project underway is renovating the Institute’s internet site. We’re preparing a new, further enhanced version for 2014 that will make the materials easier to read and assimilate. Other projects will of course be developed, namely in connection with specific audiences or user-groups such as institutional actors.
You previously worked in the health sector. How do you approach the work of communications in a human sciences research institute?
Yes, I’ve come here from the health field-and from a scientific institution. In fact, the cultures are not so very different. The same questions arise as to the most effective ways to present and popularize results. In communications, you need to know how to convey fully what’s at issue. It’s a pleasure to be able to accompany and present such rich and fascinating subjects in demography, at the intersection of history, the economy and health!